As a small business owner, you’ve probably wondered: Is it necessary to have a platform on social media? After all, the right platform is the most effective way to expand your audience and make your presence known. The right social media platform has the right audience and can help your business get more traffic, shares, likes, and other forms of exposure. Choosing the right platform can also help you make the most effective use of your limited resources, which translates to better results. Many businesses make the mistake of trying to use as many social media platforms as possible, which usually results in a poor return on investment, a larger workload, and inconsistent content publication.
While choosing the best social media platform is not a precise science, you can use statistics to improve the return on your campaign. The most important factor is knowing your goals and choosing the right platform. Once you know what you want to achieve from your social media marketing efforts, you’ll be able to select the platform that will serve your business best. And if your main objective is to sell a product or service, it is crucial to have a platform on these platforms.
If you are a small business owner, it is important to have a presence on social media platforms to connect with potential customers and promote your business. Twitter, Facebook, and LinkedIn are two of the most popular social media sites. Each has millions of members in over 200 countries. Around 25 percent of this population is in North America. Facebook, on the other hand, is the most popular social media platform with over half of the world’s population.